James Dougherty - President & Founder
With 22 years of experience spanning waterproofing, glazing, and electrical work, James has built a career (and a company) on precision, problem-solving, and a relentless pursuit of excellence. A perfectionist at heart, he thrives on numbers, strategy, and creative solutions, which is exactly why he fell in love with the electrical trade.
When he’s not leading the charge at Magnify Electric, you’ll find James volunteering at church, spending quality time with his family, hiking, reading, or cheering on just about any sport. Did you know there’s a competitive speed-wiring championship?
From powering homes to empowering people, James is passionate about growth, service, and creating something bigger than himself—both in business and in life.
La Chelle Dougherty - Office Manager
LaChelle’s career path has been anything but ordinary – from the waterproofing industry to teaching middle school dance and theatre, and even coaching cheerleading – she’s done it all! But in 2014, she joined Magnify Electric, and while she quickly realized that twisting wires wasn’t her thing (ouch!), she found her true calling in keeping the business running smoothly from behind the scenes.
Now, as the ultimate team builder, La Chelle thrives on creating a collaborative, service-driven work environment that supports both employees and the community. She’s a dedicated mother of two with a passion for helping others, staying active, and embracing creativity – whether that’s in the gym, the great outdoors, or with a bar of salty dark chocolate in hand.
From business operations to boosting team spirit, La Chelle keeps everything (and everyone) in sync – and she does it all with style and a smile!
Jeff Malta - Residential Service Dept Manager
When it comes to electrical expertise, Jeff is the real deal. With 16+ years of experience across residential, commercial, and industrial work, he’s tackled just about every electrical challenge out there. An expert troubleshooter and problem-solver, Jeff thrives on finding solutions where others see obstacles. It’s no surprise he earned the title of 2023 Electrician of the Year!
But Jeff isn’t just a master of circuits – he’s also brilliant in baking and Brazilian Jiu-Jitsu! When he’s not leading the team or diagnosing electrical mysteries, you’ll find him rolling on the mats, perfecting a fresh loaf of bread, or spending quality time with his family.
A leader in the field, a strategist on the mats, and a wizard in the kitchen – Jeff keeps things running smoothly, both at work and at home!
Tayler Miller - Residential Electrician
With over six years of experience in the electrical industry, Tayler has seen it all – commercial, industrial, and residential – bringing a well-rounded expertise to every job. Whether he’s troubleshooting an electrical issue or upgrading a home’s power, he’s got the skills and knowledge to get it done right. His dedication to excellence earned him the title of 2024 Electrician of the Year, a testament to his expertise and commitment to the trade.
Originally from Utah, Tayler has lived in various places, collecting experiences like souvenirs. But no matter where he is, one thing stays the same – his love for the great outdoors. Hiking, camping, and exploring new landscapes are his kind of adventure. If he ever disappears for a while, don’t worry – he’s probably out there living his own episode of Alone.
When he’s not in work mode or embracing his inner survivalist, Tayler is a dedicated husband and father who cherishes every moment with his family. Whether it’s wiring a home or wandering the wild, Tayler is always powered by passion!
Treyvon Walker - Residential Electrician
Treyvon brings 5 years of hands-on experience in the electrical industry, with a strong passion for troubleshooting and safety-focused service. Known for his precision and calm demeanor, he approaches each project with a commitment to delivering dependable results.
Outside of work, Treyvon enjoys video games, football, and riding motorcycles, balancing his technical mindset with a love for adrenaline and strategy. A fan of classical music, he appreciates the harmony between art and engineering. At home, he’s a proud boyfriend to Gabriela and dog dad to Ozzy, and his heart for people drives his long-term goal: to give back to the community by spreading awareness and education about electrical safety.
Thoughtful, sharp, and grounded, Treyvon brings energy and intention to every call.
Michael Walter - Residential Electrician
When it comes to diagnosing tricky circuits or bending perfect conduit, Michael is in his element. With five years of hands-on experience in the electrical industry, he’s a natural problem-solver who takes pride in educating clients and delivering top-tier service with clarity and confidence. Whether it’s identifying a hidden issue or walking a homeowner through their options, Michael makes sure every customer feels informed and at ease.
Off the clock, Michael is all about two things: horsepower and fresh air. You’ll find him riding his motorcycle through the Hill Country, exploring trails with his girlfriend, or relaxing with a good view. He’s also got a soft spot for cats (even though he doesn’t have one – yet).
Focused, driven, and always aiming higher, Michael has his sights set on earning his Master Electrician License and one day riding the world’s best motorcycle tracks. From the jobsite to the open road, he brings precision, passion, and a whole lot of horsepower.
Felicia Ribera - Customer Service Representative
With her energetic and upbeat approach, Felicia excels at building strong client relationships and ensuring every customer feels cared for. As a devoted mother, she is motivated by her commitment to providing her two daughters with a strong foundation for a successful and positive future.
Outside of work, Felicia is an avid reader and athlete, actively participating in softball and bowling. She’s also a passionate Texas Longhorns fan and, above all, loves spending quality time with her family.
Fun fact: Felicia studied French in high school and even won first place in a competition—so next time you call, try greeting her with a little “bonjour”!
Juan Silva - Commercial Project Manager
For the past six years, Juan has been the go-to guy for keeping our commercial projects running smoothly. But his electrical journey started long before that – at just 17 years old, he began honing his skills in the commercial electrical world, and he’s been mastering the trade ever since.
When he’s not ensuring job sites are powered up and on schedule, Juan is out embracing his true wilderness spirit. A hunter, fisherman, and camper, he thrives in the great outdoors – probably with a fishing rod in one hand and a perfectly grilled steak in the other.
At home, he’s a devoted husband and father of three – two daughters and a son. (And sorry, ladies – this man is happily taken!)
Juan loves the electrical trade and has enjoyed watching it evolve over the years – just like he’s evolved into the ultimate outdoorsman and expert electrician.